Twitter Said To Acquire Mobile Ad Startup MoPub

MoPub, a startup that helps mobile publishers manage their ad inventory, may have been acquired by Twitter, according to sources familiar with the deal. We're hearing that the company was acquired for $350 million in stock and that Twitter won out over other bidders like ad network Millennial Media. Mopub was founded three years ago by Bryan Atwood, Nafis Jamal, and CEO Jim Payne, who previously worked together at Google-owned mobile ad network AdMob. They were incubated at AngelPad and raised money from AdMob-backer Accel Partners, along with Harrison Metal Capital, Jafco Ventures, and others. They raised about $18.5 million total. Neither Payne or Accel responded to immediate requests for comment.

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